Clinical sleep care, online.

Seona exists because the gap between poor sleep and a clinical consultation in the UK is years long for most people. We are a focused clinical service. Only sleep, only the conditions where regulated medical care actually changes outcomes.

Seona is a trading name of Icon Pharmacy Ltd, a pharmacy registered with the General Pharmaceutical Council (registration 1031045). Operating as a registered pharmacy means we work to the standards set by the GPhC for safe, evidence-based clinical practice.

Our prescriber

Vaibhav Shah
Pharmacist Independent Prescriber, GPhC 2082703

Vaibhav is the Superintendent Pharmacist and Independent Prescriber leading Seona’s clinical service. Every clinical decision on the Seona pathway is made by a UK-licensed prescriber, working within an evidence-based, GPhC-regulated framework.

We treat insomnia clinically when self-help has run its course, and we refer onwards when the right answer is a different kind of care.

Our approach

• Grounded in science, not trends. Our guidance follows NICE clinical guidelines and uses validated assessment tools: the same standards used in NHS clinical settings.
• Sleep is all we do. We are not a general online clinic. Every part of Seona has been built specifically around sleep health, so the support you get is genuinely tailored to it.
• Properly regulated, properly safe. We are a GPhC-registered pharmacy with a UK-licensed prescriber. Your data stays in the UK, covered by UK GDPR.

Ready to take the first step? Start your clinical sleep assessment.

Get in touch

Have a question about Seona? Contact us.